GlowBeauty
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Pair It With
Tower 28 SunnyDays Tinted Moisturizer
Real Flawless Weightless Foundation
From Our Blog

The ICONIC London Underglow Blurring Primer is a radiance-boosting primer designed to smooth, blur, and prep your skin while giving it a soft, lit-from-within glow.
This lightweight primer works to minimize the appearance of pores and imperfections, creating a smooth, even base for makeup application. Its soft-focus effect helps refine skin texture, so foundation glides on more seamlessly and looks more flawless throughout the day.
What makes it stand out is its luminous finish. Infused with ultra-fine champagne pearls, it adds a subtle, candlelit glow that enhances your natural radiance without looking glittery or overly shiny. The result is a balanced, demi-matte finish—smooth and perfected, yet still glowing.
The universal shade is designed to flatter all skin tones, making it an easy addition to any routine. Whether worn alone for a fresh, radiant look or under foundation for a polished finish, it helps elevate your overall complexion.
Why you’ll love it:
* Blurs pores and imperfections for a smoother look
* Creates a flawless base for makeup application
* Adds a soft, radiant glow with a demi-matte finish
* Lightweight and comfortable on the skin
* Universally flattering shade suitable for all skin tones
How to use:
After moisturizing, apply 2–3 drops across your face, focusing on areas prone to shine. Blend with your fingertips or a brush until fully absorbed, then follow with your makeup routine.